Frequently Asked
Questions

X2A^TM unlocks your Tomorrow-Ready^TM DNA so adapting to what’s next becomes second nature, not a scramble.

X2A operates as one ecosystem made up of three organizations: ICAgile, Business Agility Institute, and X2A.

We’ve mapped the DNA of Tomorrow-Ready organizations through more than 80 observable behaviors, grounded in years of research, assessment, and real-world application.

Every organization starts with what makes it successful today (their X) and is working toward a desired future state (their A). We meet teams where they are and activate the precise capabilities that matter most for the moment they’re facing.

Our goal isn’t a one-time transformation. It’s to make winning in the face of change a repeatable capability. Success no longer depends on heroics, frameworks, or constant reinvention. It’s built into the way you work, so you are Tomorrow-ready, today.

X2A stands for moving from what you've achieved so far (X) to what you aspire to achieve next (A). It also reflects how we think about progress and approach every engagement.

• Every organization starts from a different place (X).
• Every organization has its own outcome in mind (A).
• There is no one-size-fits-all solution.

X2A meets organizations where they are, identifies the capabilities that matter most for the moment they’re in, and then develops the right skills and strengthens the precise behaviors through learning and practice.

ICAgile and Business Agility institute came together with X2A as one ecosystem to solve a big problem for global businesses: The world is changing faster than most organizational systems were designed to handle.

The result? No matter how many AI tools they use or how hard teams work, organizations aren't getting the results they expect. And they won’t as long as teams are locked inside systems built for stability, instead of a climate of constant change.

ICAgile and the Business Agility Institute each saw the need to develop Tomorrow-Ready organizations but neither could do it alone. That’s where X2A comes in.

By forming the X2A ecosystem, we are able to align research, learning, and targeted capability activation to unlock your Tomorrow-Ready DNA. Together, we can activate the precise capabilities and strengthen the behaviors that allow you to evolve how you work while protecting what made you successful.

As one team, we can

• Assess your current state and X-factor (X)
• Understand your next desired outcome (A)
• Diagnose what it will take to achieve your next goal, building on the strengths that already make you successful
• Develop the behaviors and capabilities that matter most for the moment you’re in
• Reinforce those behaviors through practice until winning in the face of change feels like second nature

We turn the journey from X to A into a built-in capability, not a one-time event.

We remain three organizations but we’ll work as one. Each brings something essential. Together, we are more impactful than ever before.

X2A operates as one ecosystem made up of three organizations, united by one idea: The greatest advantage for any business comes from the people who power it. Each company has a distinct role.

‍Business Agility Institute provides research and assessment, mapping the DNA of Tomorrow-Ready^TM organizations and building diagnostics to understand where your organization is today (X).

‍ICAgile provides skill-building learning programs and certifications to support Tomorrow-Ready^TM DNA.

X2A identifies and strengthens the precise behaviors that matter most for the moment you’re in and your next desired outcome (A).

X2A is the entry point to the ecosystem, connecting research, learning, and activation so organizations can move from X to A.

Together, we unlock your Tomorrow-Ready^TM DNA so winning in the face of change feels like second nature.

X2A turns the science of Tomorrow-Ready^TM into performance playbooks that target what matters most for you right now. X2A^TM playbooks move organizations from their current state (X) to their next desired outcome (A).

X2A is also the entry point to the three-organization ecosystem, offering easy access to the precise mix of assessment, learning, and activation you need to unlock your Tomorrow-Ready DNA.

Working together, we:

• Assess your current state (X)
• Understand your next desired outcome (A) and X-factor — your unique strengths
• Diagnose what it will take to achieve your goals, starting with what already makes you successful
• Introduce select plays from the appropriate X2A Playbook to build the behaviors and capabilities that matter most for the moment you’re in
• Strengthen those behavioral muscles through practice until winning in the face of change feels like second nature

Rather than offering one-size-fits-all programs, X2A targets the specific behaviors that matter now, then develops the skills and confidence to make those behaviors stick, no matter what changes around you.

You’re left with something lasting: the ability to move from X to A again and again, so you are ready for whatever tomorrow brings.

Organizational DNA is the often hidden system that determines how work actually gets done.
‍
Just like biological DNA:

• Behaviors that get practiced are strengthened
• Stronger behaviors become default
• Default behaviors feel like second nature.

Over time, these patterns shape how decisions are made, how teams respond to change, and how performance is sustained

Every organization already has DNA. X2A strengthens the right behaviors through practice, so adapting to what's next feels like second nature, not a scramble.

Tomorrow-Ready^TM DNA is the set of observable behaviors and capabilities shared by organizations that are ready for whatever tomorrow brings.

Through years of research, assessment, and real-world application, we’ve mapped more than 80 observable behaviors that drive resilient performance across industries and contexts.

We didn’t invent a new organizational DNA. Every organization already has DNA — the system of behaviors and capabilities that determines how work gets done. 

We documented the DNA of high-performing organizations, what we call Tomorrow-Ready DNA, and built ways to activate those same behaviors intentionally in other organizations. 

You don’t need to target all 80 behaviors to see results. Instead, you target the precise behaviors that matter most for your current context and circumstances, then strengthen them through practice until adapting to what's next feels like second nature.

No. You don’t need to activate all 80 behaviors at once, and trying to would be impractical.

Every organization starts from a different place and is working toward a different outcome. That’s why there’s no one-size-fits-all path.

X2A assesses where you are successful today (X) and your next desired outcome (A), then builds the precise behaviors that matter most for the moment you’re in.

We know the behaviors that help you scale are different than the ones that help you grow. We understand that the behaviors that maintain performance are not the same as those that fuel innovation.  

So instead of tackling everything, we focus on what matters most right now. Then we reinforce those behaviors through practice until they become automatic.

Over time, you build the capability to strengthen new behaviors as your goals evolve, so you can move from X to A again and again.

Moving from X to A means achieving your next goal is a built-in capability, not a one-time event.

Your X reflects where you are today as an organization. That X is variable, shifting as you grow, learn, and adapt.

Your A is your aspiration, what you want to achieve next. It too is dynamic, shaped by a constantly changing environment.

Every organization has a unique X and a unique A. Some organizations need to augment teams with AI. Others are prioritizing some other aspiration, such as adaptability, agility, culture, leadership, strategic execution, value delivery, vision, or something else.

X2A is designed to be as dynamic as your world.

We unlock your Tomorrow-Ready DNA so you can move from X to A, then strengthen the behaviors that matter most so you can do it again and again. The result? You are ready, no matter what tomorrow brings.

Right now. No change. Zero. Zilch. Nada. It might sound clichéd, but we are deeply committed to our members and making sure that we create the most value for you. So, whether you’re a Business Agility Institute corporate member or ICAgile member organization, over time you’ll see deeper integration and added value thanks to X2A. We’re still working on these, but you’ll be the first to know.

Nothing for now. When that changes, you’ll hear it from us loud and clear, with plenty of time to plan.

This one is easy to answer: they aren’t. Everything keeps rolling exactly the way it does today. Same processes, same standards, same approvals.

Not a thing. Your recognition stands, and your organizational certification through the Business Agility Institute remains valid. And your renewal next year? The Business Agility Institute will continue to independently run the Business Agility Profile assessment. Keep showing that badge with pride. You’ve earned it.

The X2A story is well underway but like new behavioral muscles, changes won't materialize overnight. We’re hard at work behind the scenes.

Our next big launch is coming in late April but between now and then, we’ll introduce small, smart ways to get started now. 

Your memberships, certifications, and agreements are continuing as usual right now. Any changes will come as steady upgrades, not sudden overhauls. We promise to keep you in the loop so you have plenty of time to plan.

You don’t need to do anything to continue your membership and relationship with us.

But we do recommend you follow our journey on LinkedIn and subscribe to our newsletter so you can stay in the know.

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No spam. Just the exciting details you’re going to want to know.